We finally have news about Chip and Joanna Gaines new TV network with Discovery, Inc. They haven’t come up with a name yet, but it will include a linear television network and TV Everywhere app that will be unveiled in Summer 2020. There will also be a subscription screaming service that will be debuted at a later date. Chip and Joanna will serve as the Chief Creative Officers and current HGTV President Allison Page will serve as the President of this new join venture.
In a joint statement from Chip and Joanna they said, “Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together.”
The venture will extend the Gaines’ beloved brand across all devices and platforms to provide a unique, inspiring and family-friendly content experience. Primary elements of the multiplatform joint venture include:
A Compelling Linear TV Brand
In Summer 2020, the company’s DIY Network, currently in more than 52 million U.S. homes, will be renamed for the venture. The channel will feature long-form programming.
New programming concepts currently in development will center around topics including community, home, garden, food, wellness, entrepreneurialism and design. The network also will be home to the complete library of Fixer Upper, which premiered on HGTV in 2013 and was one of the highest-rated series on the network during its four-year run.
TV Everywhere GO App
Extending the experience will be the joint venture’s TVE product in the U.S., which represents the latest GO service launched by Discovery since rolling out its suite of TV Everywhere authenticated apps in 2016. The product is slated to debut in Summer 2020.
“View and Do” OTT Product
A new OTT product will feature live and VOD content including new short-form and long-form content—inspired by Magnolia and curated by the Gaineses—expected to launch following the rebrand of the linear and TVE services.
All we can say is we can’t wait to see what Chip and Joanna have planed for this new network. What do you think they will name the channel? Will there be a new Fixer Upper series? Maybe they will have a show featuring some of their new fun projects like the castle and museum they recently purchase?
